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Retention

Echo

The save happens before the lapse notice, not after

Echo watches the signals that precede a lapse — payment behavior, service contacts, life events, engagement decay — and runs the intervention while it still changes the outcome.

60 days
Lapse prediction horizon
+3.4pt
Persistency vs. holdout
5%
Holdout held permanently
2.1x
Cross-sell qualified rate

Interactive demo

Watch Echo work a real case.

Step through it one action at a time. Nothing here is a mock-up of a chat window — these are the actual stages of a run, including the checks that happen before anything visible occurs.

Model → orchestration → producer0/7 steps

A 6-year whole life policy 58 days from a probable lapse

A policy in force since 2020, always paid on time, no service contacts. Nothing on the standard dashboard flags it. Echo scores it in the top 2% of lapse risk for the coming quarter.

Full transcript & decision trace

The part most vendors don't show you.

The verbatim conversation plus the reasoning trace behind it: rules fired, thresholds crossed, costs incurred, and every decision the agent deliberately refused to make.

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What it's for

The problems Echo exists to solve.

01

Retention starts at the lapse notice

By the time a policy is in grace, the decision was made weeks earlier. The save campaign is arguing with a settled mind.

02

Save offers go to people who weren't leaving

Untargeted retention spend concentrates on the easiest-to-reach, not the most-at-risk — and looks successful because they stayed anyway.

03

Cross-sell is a list, not a signal

Campaigns run on product logic instead of the household events that actually create demand.

Capabilities

What it actually does.

Lapse prediction

Ranks the in-force book by 60-day lapse probability using payment, service, engagement, and life-event signals.

Intervention selection

Chooses the treatment — billing change, coverage review, producer call — matched to the reason, not a single generic offer.

Holdout measurement

A permanent randomized holdout means persistency lift is measured, not asserted.

Renewal orchestration

Drives renewal sequences across email, SMS, and Orion voice contact with frequency caps.

Cross-sell qualification

Surfaces households whose signals indicate genuine new demand and routes them to producers.

Integrations
  • Policy admin
  • Billing / payment processor
  • CRM
  • Marketing automation
  • Orion (voice)
Guardrails
  • A permanent 5% holdout is never contacted — the only way lift stays honest.
  • Frequency caps across all channels; Echo cannot out-contact your service team.
  • No retention offer that a producer could not have made; pricing concessions require human approval.
  • Vulnerability signals suppress automated campaigns and route to a human.

Human handoff: High-value or complex saves route to the servicing producer with the predicted reason and the recommended treatment.

Questions

Straight answers.

Why keep a permanent holdout?

Because without it, every retained policy looks like a save. The holdout is the only honest measure of whether Echo does anything at all.

Can Echo offer discounts?

Not on its own. Pricing concessions require human approval — most saves don't need one anyway.

How far ahead is the prediction useful?

Sixty days is the practical horizon where the intervention still changes the outcome. Earlier is noisier; later is arguing with a decision already made.

Related solution

Policy Servicing

Explore the solution

Run Echo against your own workflow.

Bring us one process and a number attached to it. We'll tell you whether an agent moves it.